London Road campus wayfinding

The London Road campus is one of the University of Reading’s three UK campuses. It has a quad, cloisters, mixed-use multiple occupancy buildings, gardens, a memorial clock tower and the University’s Great Hall (which is used for graduations and formal functions).

This was a two-phase project and the first major campus wayfinding review of the London Road campus in several years.

Discuss users and access routes then audit site and buildings to assess the types and amounts of external and internal signs required. For external signs: propose ways to apply and modify wayfinding and signage principles from the University’s Whiteknights campus to the more compact London Road campus.

Provide specifications, supplier instructions and artwork for external maps and signs, and internal signs for several newly refurbished buildings. Oversee installation and signs removal and ensure project completion.

[↓ skip to project images]


Wayfinding audit, research, writing, concepts, sign specifications, design and artwork.


  • Wayfinding consultancy
  • Clear language writing
  • Typography and graphic design
  • Layout, typesetting and artwork
  • Project management.


MS Word, Adobe InDesign, Illustrator and Photoshop.

*Project started when I was a designer at design consultancy Text Matters.

London Road campus signs guideLondon Road campus signs guide
Front sheet and page from London Road signs photo guide
London Road campus signs guide detail
Detail from London Road signs photo guide
London Road campus annotated mapLondon Road campus annotated map
Pages from London Road signs annotated map guide
London Road campus lectern map
Example lectern map at London Road showing wheelchair-friendly entrances (actual size A2)
London Road campus map
Example London Road on-campus map directory (actual size 1300mm sq)

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To discuss your communication or design needs – and how I can help – please email me.